the real issue is they spend all the money we pay them in marketing their product further, which frankly i don't give two hoots about. Their marketing expenes are WAAY bigger than zee and their content is laughable. SO in some sense I agree with Harshal, although if the issue is simply pay more for quality channels (i.e. ala-carte), i would have absolutely no problem with that. But, if they force me to pay for Sun or half the shit you get, I'd have a problem with that, for sure!