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MUMBAI: Anil Ambani is readying for the big fight in the
[COLOR=blue! important][COLOR=blue! important]broadcasting[/COLOR][/COLOR] arena. Reliance ADAG has applied to the information and broadcasting ministry for 20 channels in the non-news segment, sources tell Indiantelevision.com.
Reliance is looking at five general
[COLOR=blue! important][COLOR=blue! important]entertainment[/COLOR][/COLOR] channels (GECs), spread over regional markets. The GECs will be in the English, Tamil, Telugu, Gujarati and Marathi languages, sources add.
Reliance is also planning to create a pack of five movie channels including Hindi, English and regional languages. The south is part of this strategy.
The menu will also include a kids channel and 3-4
music channels. Besides Hindi, there are plans to launch music channels in the regional languages.
Reliance's bouquet will have
Lifestyle channels, suited for the digital delivery platforms.
The Group is set to launch its direct-to-home (DTH) service by April-end.
"This is the largest list of channels applied at one go. Besides, the broadcasting piece of Ambani's media and entertainment empire will also include news channels," sources say.
While Big FM COO Tarun Katial is going to be involved in the
TV business, Reliance has made several recruitments including Ashutosh (earlier business head of Filmy) who is going to look after the movie and music channels. Yogesh Manwani (VP marketing and distribution - west - of MCCS) will head marketing and Shailendra Kaul (ex-Zoom and Bindass) has joined as
[COLOR=blue! important][COLOR=blue! important]creative [COLOR=blue! important]director[/COLOR][/COLOR][/COLOR] for the movie and music channels. Shankar Rath, who was with
Tata Sky, has joined as chief technology officer of the broadcasting business.
