World cup started in 1975, while Ashes started in 1880s. So they have set their priorities straight. There is no higher achievement in the life of an English or an Australian player than to play and win an Ashes test series. It is very personal. I started watching Ashes since 2002-03, I was in ninth grade I guess. But, I became a hardcore fan of Ashes and a supporter of Aussie team since the historic 2005 Ashes series, which was won by England after 17 years. I remember during that ashes series, India and west Indies odi series was going on. Everybody in my area were watching the Ashes series, not india's matches. It is the best cricket you get to see, irrespective who wud you like to win the series. And honestly odis have lost their charm. England doesn't take odis seriously at all. T-20 is responsible for the condition of Odis. And the new rules have made Odis even lamer. If there are such high scoring games go on for long I might stop watching Odis altogether.