Tata Sky DTH's New Face : ASIN

[ZeniaWadia]

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Asin, the new face of Tata Sky

New Delhi (PTI): Direct-to-Home operator TataSky on Friday announced the appointment of South Indian actor Asin as its brand ambassador, who is yet to make a Bollywood debut in Aamir Khan's forthcoming film Ghajini.
Now, Asin who is set to conquer Bollywood with her much awaited release 'Ghajini' opposite Aamir Khan will feature across all Tata Sky brand and product communication including advertisements on TV, print, radio and other mediums, said the company in a press release.
TataSky, a joint venture between Tata and media major Star has already signed Aamir Khan earlier July this year.
Speaking on it Chief Marketing Officer, Tata Sky Vikram Mehra said Asin would be very influential for the brand of the company.
"Tata Sky and Asin have a lot in common. Both are young, energetic, achievers, and both enjoy a high degree of credibility with consumers. As our new face, she will be influential in reinforcing the attributes of the Tata Sky brand and reiterate our positioning," said Mehra. At present, TataSky with a three million subscriber base is at number two in the DTH market.

 

[DHONl]

"Tata Sky and Asin have a lot in common. Both are young, energetic, achievers, and both enjoy a high degree of credibility with consumers. As our new face, she will be influential in reinforcing the attributes of the Tata Sky brand and reiterate our positioning," said Mehra. At present, TataSky with a three million subscriber base is at number two in the DTH market.

Comparing Asin with TS :wall: They can reduce their rates to attract more customers than doing these kinds of fancy things Asin rocks

 

[tech_enthu]

Wonderful idea; we must advise TRAI to ban advertising and force content producers/broadcasters/DTH operators to reduce costs and offer cheap entertainment. How about this model? We don't pay TS; TS doesn't pay the broadcasters; actors are not paid because producers do not pay them as they don't get any from broadcaster. This zero budget model will benefit all - right!

 

[shahrukh12]

yes u are right guys

 

[DHONl]

Wonderful idea; we must advise TRAI to ban advertising and force content producers/broadcasters/DTH operators to reduce costs and offer cheap entertainment. How about this model? We don't pay TS; TS doesn't pay the broadcasters; actors are not paid because producers do not pay them as they don't get any from broadcaster. This zero budget model will benefit all - right!

TS can reduce the expenditure by not booking Asin. Look at their budget for Ads. TS is not paying the broadcaster from its pocket! It collects from us and takes some profits and give the rest to the broadcaster if they are a pay channel. If they are FTA channels like Jaya tv then the channels will pay them some amount as carriage fees. In both the cases TS makes money.

Did SD booked popular faces to reach 2million? Did Big tv do that? Was Airtel doing? Aren't they popular? Infact excluding Airtel others reached million in just few months compared to TS which took an year.

 

[tech_enthu]

TS can reduce the expenditure by not booking Asin. Look at their budget for Ads. TS is not paying the broadcaster from its pocket! It collects from us and takes some profits and give the rest to the broadcaster if they are a pay channel. If they are FTA channels like Jaya tv then the channels will pay them some amount as carriage fees. In both the cases TS makes money.

Did SD booked popular faces to reach 2million? Did Big tv do that? Was Airtel doing? Aren't they popular? Infact excluding Airtel others reached million in just few months compared to TS which took an year.

TS also reached a million customers in just a few months, 10 to be exact; as sundd and others are not paying for their ads, they should cost a lot less. Are they cheap? You know that sun and reliance are able to cross subsidise their operations ( I know, you will retort, it is nothing to do with me). Marans have agreed to pay 800 crores to MK family and this money comes from non DTH customers. TS can't do anything right, according to you. That is the what the tamil proverb means - nothing to with mil or dil!

 

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[DHONl]

TS also reached a million customers in just a few months, 10 to be exact; as sundd and others are not paying for their ads, they should cost a lot less. Are they cheap? You know that sun and reliance are able to cross subsidise their operations

Big tv in 90 days! that is just 3 months :thumbsup: What is Tamil/south basic package in TS costs? Do you get UTV, Bindass, NDTV etc.,. free like in SD? Big tv is equally good in its pricing.

They are not giving any subsidie. Its all illusion. It would be nice if you could tell in which way they are giving subsidie and how they recover it.

Marans have agreed to pay 800 crores to MK family and this money comes from non DTH customers. TS can't do anything right, according to you. That is the what the tamil proverb means - nothing to with mil or dil!

Don't know why marans should come in a thread where beautiful Asin is there I simply said that TS can better satisify the customers rather than wasting money in Aamir and Asin. May be you only gave the idea to Vikaram about including Asin. So getting angry with me.

 

[aswins49]

what new face,they should have put some new offer to old customers like us instead of this.we can see her in films and on roads through posters.who cares for Tata Sky.

 

[prakash_mvpa]

they havent yet moved to mpeg4 transmission(AFAIK).and now luring people showing a film heroine? next what?

 

[SVK]

TS can reduce the expenditure by not booking Asin. Look at their budget for Ads. TS is not paying the broadcaster from its pocket! It collects from us and takes some profits and give the rest to the broadcaster if they are a pay channel. If they are FTA channels like Jaya tv then the channels will pay them some amount as carriage fees. In both the cases TS makes money.

Did SD booked popular faces to reach 2million? Did Big tv do that? Was Airtel doing? Aren't they popular? Infact excluding Airtel others reached million in just few months compared to TS which took an year.
Now a days after awareness from DISH TV, Tata Sky & DD Direct+, people started knowing DTH, and hence it is no surprise that million number is achieved by new operators so quickly. If looking at past, DISH TV took more then year (may be) to reach that figure, after TATASKY's entry & its adv's, DISH TV's sale also increased by increased awareness. And now with neck-to-neck competition, new entrants needed to be aggressive to make people aware, and the result is millions of subscribers by all DTH operators.
Now to topic, Asin is beautiful and TATASKY needed some popular face to attract customers from South (although channels was better options), but may be getting channels onboard is too costlier then getting Asin