Things are a bit low for Tata Sky users but you have to remember that dishtv had a 4 years advantage over them. Besides the real competition will begin when Sun direct is launched soon. Dth does have the a problem during thundershowers and lightning and it has given them negative publicity off late so they will be eager to offset that and giving a free subscription for a few months is not the way to address it. They need to start adding channels and offer more choice to the end user.